Jenny Graham, Partner

"Qualitative research is a powerful tool which can produce robust and reliable findings.  It is too often misunderstood and badly done.  Done well, its beauty lies in answering complex questions in a clear and coherent way."

Jenny studied social and political sciences at university, with a focus on social psychology. Understanding the way people think, feel and behave in their complex social context has always been what fascinates her most. After a brief stint in market research, Jenny focused her career in social policy research and has spent more than fifteen years specialising in this area. Jenny is especially interested in ethics in social research, complex studies and how best to make research usable and easy to implement. She has taught research methods across the research cycle but has particularly focused on design, sampling, ethics and analysis. In her previous role as a research director at NatCen Social Research, mentoring and supporting researchers throughout the project cycle was a core part of her work.